Every September, The Big E becomes the heartbeat of New England.

For 17 days, families, food lovers, and visitors from across the country gather to celebrate everything that makes this region special; from incredible local food and agriculture to small businesses, live entertainment, and traditions that have been bringing people together for generations.

This year, The Big E runs from September 18 through October 3, 2026, and we're excited to announce that 13 Stars Hot Sauce is returning to the Rhode Island Building for our third consecutive year.

And this year...

We're bringing our biggest experience yet.

More Than a Booth. An Experience

If you've stopped by our booth before, you already know we don't believe in simply selling hot sauce.

We believe in creating an experience.

Whether you're sampling every flavor, discovering your new favorite bottle, talking recipes with our team, or watching someone attempt the infamous Lone Star Challenge, our goal is simple:

Create a stop at The Big E that you'll remember long after you've left the fairgrounds.

Find Your New Favorite Sauce

Not all hot sauces are created equal.

At 13 Stars, we believe flavor should always come first.

Each of our six sauces is inspired by a different culinary tradition that's helped shape the American table; giving you a lineup that's built for real meals, not just chasing heat.

Whether you're grilling burgers, making tacos, smoking brisket, enjoying sushi, or cooking wings for game day, there's a bottle designed for exactly that experience.

Stop by for free samples and discover which sauce belongs in your pantry.

Are You Brave Enough?

Of course...

The Lone Star Challenge is back.

If you've walked past our booth before, you've probably seen the reactions.

Some people celebrate.

Some people cry.

Most question their life choices.

Our signature challenge has become one of the most talked-about attractions inside the Rhode Island Building, and every participant helps support Pets for Vets, a nonprofit dedicated to pairing rescue dogs with veterans to improve lives on both ends of the leash.

If you think you've got what it takes...

We'll be waiting.

New This Year

Every year, we look for ways to make the 13 Stars experience even better.

This year you'll find:

🌶️ Our complete lineup of flavor-first hot sauces.

👕 Expanded apparel and branded gear.

🎁 Gift bundles perfect for the holidays.

🥵 The return of the Lone Star Challenge.

📸 Plenty of opportunities to share your experience and become part of the 13 Stars community.

Whether you're visiting us for the first time or you've been supporting us since day one, we can't wait to welcome you back.

Why We Love The Big E

The Big E has always represented something we believe in.

People from different backgrounds, different states, and different traditions coming together around great food and shared experiences.

That's exactly why 13 Stars exists.

We're not just building hot sauce.

We're building a brand that believes some of life's best conversations happen around the table.

The Big E is one of the few places where that comes to life every single day.

We'll See You in West Springfield

Whether you're spending one day at the fair or making a tradition out of the entire event, be sure to stop by the Rhode Island Building and say hello.

Sample every flavor.

Take on the Lone Star Challenge.

Pick up your favorites.

Meet the team.

And experience why more and more people are making 13 Stars part of their annual trip to The Big E.

We'll be there September 18 – October 3, 2026.

Come hungry.

Leave spicy.

We'll save you a spot at the booth.